Changing the Club crest
Again.
Maybe.
https://www.whufc.com/en/news/west-ham-united-to-launch-official-club-crest-fan-consultation-2026-06-29
Not sure I can see much upside to this process, tbh
Maybe.
https://www.whufc.com/en/news/west-ham-united-to-launch-official-club-crest-fan-consultation-2026-06-29
Not sure I can see much upside to this process, tbh

Comments
Also, it's a good PR move to help get the fans back onside, which has been warmly received in general.
Now we wait and see what they come up with.
But I can't see that any new design will get universal approval, so you will still end up with a large number of disgruntled fans.
You’re right re universal approval but the current badge has minimal approval.
Is it the badge itself or its associations with GSB and the stadium move?
It's not "bad" as such, it's more just that it lacks any character.